Frustrated by the lack of black founders start-ups in Canadian incubators/accelerators or in other local innovation ecosystem events, the aim of this report is to help address the data gap issues and the lack of market information available for black-led / black-serving women’s organizations in Canada.
Black women founders surveyed
Focus group participants
Members of the research team
The barriers affecting Black women in business include: Low credit worthiness, low financial literacy, and social capital deficits
The lack of gender diversity in the Canadian business ecosystem costs $150 Billion annually
The market analysis reveals the lack of educational and monetary resources available for Black-led/Black-serving women’s organizations
Our research represents the thousands of data points on Black females founders across Canada. Our goal is ultimately increase the number of capital funded businesses founded by Black Female organizations.
The FoundHers interactive dashboard provides a comprehensive look at the regionality of Black-led organizations across Canada.
Investors looking to learn more about the Black women-owned businesses in their province can reach out to Pitch Better directly for more information!
With the help of our research partners, BDC, Canadian Women’s Foundation, and Brock University, the FoundHers team populated this dashboard with information from surveys taken by Black women founders across Canada.
See the dashboard below.
Most of their work centers around supporting founders from under-represented communities and Black women founders. Since 2019, they have offered pitching advice to over 300 Canadian companies and helped 50 find funding. To address the gaps in the social economy, Pitch Better conducted a national market analysis of entrepreneurs, businesses, social enterprises, non-profits and charities led by Black women.
For investors looking to learn more about the Black women-owned businesses in their province, please reach out to Pitch Better directly for more details.
By participating, founders across Canada helped address the data gap issues and the lack of market information available for black-led / black-serving women’s organizations in Canada.
The FoundHers dashboard used the research data from the nationwide survey and focus groups, in conjunction with the findings of a 2019 report by Chantelle Quow-Craig, MBA, to put business education and financial literacy tools into the hands of entrepreneurs, businesses, social enterprises, non-profits and charities led by Black women.
I have had people who did not believe that I could do what I can do. There seems to be a fundamental mistrust of Black people based on stereotypes. It's been built into people and the way they've been raised.
The Team Behind the Research
The FoundHers Research team, with the support of our research partners, engaged with over 1500 Black women founders across Canada in a nationwide online survey, and conducted interviews with 500 subjects via virtual focus groups for qualitative dialogue on the Black women founder experience.
We encourage all Black women founders to reach out to contribute ideas, thoughts and experiences that will help address the data gap issues and the lack of market information available for black-led / black-serving women’s organizations in Canada. Join the community and get access to the full report.
Get the information on black-led / black-serving women’s organizations in Canada.